Here is an article I wrote about fashion and culture bloggers for Melbourne Street Fashion.
There is nothing wrong with getting a bit of online lovin’. But as tempting as Matchmaker and RSVP can be on a lonely winter’s night, it’s not the various seedy online dating sites that we’re all falling for – it’s our great Australian fashion bloggers.
You stumble across them after hours of browsing the tedious copycats or egocentric duds. You judge them on what they have to offer, go back for some more, and, the next thing you know, you’re getting all anxious when you haven’t heard from them in a few days.
With the newspaper in its deathbed, the magazine has been given the all clear. But so often when picking up the latest issue of your favourite glossy, you may notice that 80 percent of it is ads, that there are runway reports from shows that were months ago, and that all the trends seem outdated. And it’s this which seems to make the newest phenomenon of fashion blogging make all the more logical sense.
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